Adobe dévoile une technologie de lecture numérique destinée à la presse magazine
La très révolutionnaire application WIRED Reader repose sur de nouvelles technologies de publication numérique signées Adobe
Diegem, 3 juni 2010 — Adobe Systems Incorporated (Nasdaq : ADBE) a dévoilé une nouvelle technologie de lecture numérique permettant à la presse écrite de proposer de prodigieuses versions numériques de ses magazines. Le nouveau logiciel de publication a été développé avec le concours du magazine WIRED. Celui-ci a récemment lancé la première publication numérique dédiée à l’iPad d’Apple, qui fait appel à cette nouvelle technologie de lecture numérique. L’application WIRED Reader, indispensable pour lire ce numéro de juin, intègre le logiciel de lecture numérique d’Adobe. Elle est disponible dès à présent sur l’Apple iTunes App Store.
Vous trouverez ci-dessous le communiqué de presse complet en anglais.
À propos d’Adobe Systems Incorporated
Adobe révolutionne les échanges d’idées et d’informations, quels que soient le moment, le lieu et le support. Pour plus de détails, consultez le site www.adobe.be.
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© 2010 Adobe Systems Incorporated. Tous droits réservés. Adobe, le logo Adobe et Creative Suite sont des marques ou des marques déposées d’Adobe Systems Incorporated aux Etats-Unis et/ou dans d’autres pays. Toutes les autres marques citées sont la propriété de leurs détenteurs respectifs.
Adobe Unveils Digital Viewer Technology for Magazines
Revolutionary WIRED Reader Application Delivered Through New Adobe Digital Publishing Technologies
SAN JOSE, Calif., — June 3, 2010 — Adobe Systems Incorporated (Nasdaq:ADBE) has unveiled a new digital viewer technology that enables print publishers to bring stunning digital versions of their magazines to life. This new publishing software was developed with input from Condé Nast’s WIRED magazine, a publication that recently debuted a digital edition for Apple iPad, utilizing the new digital viewer technology. WIRED’s June issue Reader application, now available through the Apple iTunes App Store, is built using Adobe’s digital viewer software.
“Adobe’s work with WIRED has resulted in a digital magazine format that creates an immersive experience, allowing a publication’s unique content, look and feel and advertising to stand out in the digital realm,” said David Burkett, vice president and general manager, Creative Solutions at Adobe. “We aim to make our digital viewer software available to all publishers soon and plan to deliver versions that work across multiple hardware platforms. It’s safe to say that if you are already working in InDesign CS5, you’ll be well on your way to producing a beautiful digital version of your publication.”
With engaging, interactive features and a fresh navigational metaphor, the WIRED Reader showcases the capabilities of Adobe’s new digital viewer technology, allowing readers to experience video content, slide-shows, 360 degree images and rotate content in vertical and horizontal modes. Designed by the award-winning print team, the WIRED Reader goes several steps further, taking advantage of the tablet form factor and enabling readers to explore magazine content using touch gestures, including a zoomed-out browse mode, to see the content of the issue at a glance. Readers are able to experience the design fidelity of a print magazine, with the dynamic interactivity of digital media.
The viewer technology also promises a new advertising paradigm. With the WIRED Reader major corporations are already using the new interactive features to deliver high-impact brand campaigns. These advertisements encourage readers to interact with each brand, integrate seamlessly with the content and keep readers within the magazine experience. Adopting this new digital magazine medium, publishers have the opportunity to expand their advertising inventory and by reaching readers in new ways, increase circulation and deliver incremental digital revenue.
“Our partnership with Adobe allowed us to re-imagine and rebuild a print issue into an amazing digital magazine experience on iPad,” said Thomas J. Wallace, editorial director of Condé Nast. “WIRED’s visionary execution of Adobe technology expands the potential of this new medium for all Condé Nast magazines. Our work with Adobe is just beginning. We expect to use this technology to deliver more of our publications over the coming months.”
Created with Adobe® InDesign® CS5 and additional Adobe publishing technologies, the WIRED Reader showcases how Adobe is enabling magazine and other publishers to deliver groundbreaking experiences across tablets, smartphones and other devices. Soon, the company plans to deliver software on Adobe Labs that will help publishers to transform InDesign CS5 layouts into compelling applications like WIRED Reader. Because this digital magazine solution integrates tightly with Adobe Creative Suite® 5, publishers can expect to leverage their existing workflow investments and designer skills.
The WIRED Reader can be downloaded from Apple iTunes App Store and costs US$4.99.
To learn more about the Adobe’s digital publishing platform for magazines, eBooks and newspapers go to: www.adobe.com/go/digitalpublishing
To view a video of the WIRED Reader on iPad, visit: http://tv.adobe.com/watch/xd-inspire/introducing-wired-on-ipad
About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.
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©2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, InDesign and Creative Suite are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.